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M4U11Lesson 3 The Advertising Game教案王慧娜 

时间:2016-06-19 20-06-04 点击:786

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Lesson 3  The Advertising Game

Teaching objectives:

In todays class, we are going to:

1. Know the design, the idea and the effect of advertisements.

2. Understand advertisement development.

3. Discuss advertising.

Type of lesson:

Reading

Teaching Aids:

Blackboard and Multi-media

Teaching Procedure:

Lead-in

Step1

T plays a section of video and has Ss guess, what product is the advertisement for?

Step2

T demonstrates some advertising slogans and lets Ss give Chinese for them.

Pre-reading

Step3

T encourages Ss to speak out the advertisements they have seen and where they have seen them.

T explains the words, advertise, advertisement, advertising, advertiser by showing a paragraph.

Step4

T asks Ss to predict the general idea of the text.

While-reading

Step5

First reading: Ss read the text quickly and choose the best one from the given general ideas.

Step6

Second reading: Ss read the text again and give a heading for each paragraph.

T gives the main idea of each paragraph in a random order and has Ss re-arrange them.

Step7

Third reading: Ss read the whole text carefully to answer the questions in Ex. 3 on page 26.

Ss work in pairs and check the information they get from the text. Then T gets the feedback from the whole class.

Step8

T shows some pictures of ads and asks Ss to read the paragraphs one by one.

Ss choose the right picture which can tell the meaning of the paragraph and chiefly talk about each paragraph with the key words.

Step9

Ss listen to the recording of the whole text.

Post-Reading

Step10

Ss work in groups and talk about how the advertisement affects our daily life, e.g. Have you ever bought anything because you liked the idea promoted in the advertisement?

Ss may tell stories of their own to support their opinions.

Step11

One student in each group, as a representative, gives the result of the group discussion.

Assignment

Each of Ss chooses one advertisement from newspapers, magazines or on TV and describes it.